Save The Music Foundation
Art by Tamar Ponte, Copy by Grace Spencer
The Challenge: Convert people who believe in music education into recurring donors by reimagining Save The Music as the most impactful way to keep music alive for the next generation.
The Solution: Use the tension of a missing beat drop to show what's lost when music programs are removed.
The Buildup
We’ll collaborate with well-known DJs who have a background in music education to re-release one of their iconic tracks. Except this time around, we’ll have them remove the beat drop altogether and replace it with our message. The re-releases will be promoted across Spotify, X, and Reddit.
The Release
Just as the beat is about to drop, the track will pause. Instead of the expected payoff, the artist shares how music education shaped their journey and made that track possible. Artists urge the listeners to imagine a world without music education and connect that to the emotions the feel while listening. It ends with a call to action to support STM and “let the beat drop” for young musicians.
Artist Message
UGC Reactions
Youtube Ads
We’ll leverage AI to place ads strategically before the beat drop in popular songs and music videos, capturing listeners at the height of anticipation.
