Pangea Cafe
Art and Copy by Tamar Ponte & Emily Chiu
The Challenge: Celebrate Pangea's cafe's global roots and diversity while calling out rising prejudice and hate in the UK.
The Solution: Presenting how drinks and pastries would look without the influence of diverse cultures—using biased remarks to highlight the cultural divide between Londoners and foreigners. Spoiler: it's not appetizing.
Out-Of-Home
Menu Instagram Posts
The Menu
The Experience
For a limited weekend, our customers can order from The Bigot Menu. By Saying those items out loud, we want our customers to hear themselves and listen to the absurdity in their words. Of course, we won't actually be serving them these items; instead, you'll be able to see the translation of The Bigot Menu and how Pangea uses diverse ingredients worldwide to deliver the best quality food and drinks to our customers.
The first 100 customers enjoy free coffee, plus a chance to win a month of free coffee and a limited-edition mug! To enter, post your experience on your Instagram story using #KeepBigotryOffTheMenu and tag @pangeacoffee_ldn.
Experience Promotions
Landing Page
