Babbel
Art by Tamar Ponte, Copy by Grace Spencer
The Challenge: Gen Alpha and Z don't realize there's a middle ground between academic lessons and gamified apps when it comes to language-learning platforms.
The Solution: Show Gen Alpha and Z the best part of learning new languages: experiencing (and bragging about) spontaneous travel experiences that are only possible when you know the language.
Out-of-Home
Instagram Story Template + UGC Stories
Experience
Let’s ask tourists in the streets of major cities to share their most memorable story of speaking another language on that trip. We’ll capture their stories for social content, showing all the situations and opportunities that are possible when you know another language.
Each person that we interview will receive a Babbel Travel Journal to document their travel memories along their trip.
Each person that we interview will receive a Babbel Travel Journal to document their travel memories along their trip.
